Dom Martin, Creative Director
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My first portfolio, aged 19

Then & now

Until then here's something from my AI playground:

There was a time when all you needed was a marker, a pad and an idea. Now all you need is AI, apparently. Which got me thinking: what would 19-year-old me have done with tools like these?

This is a series from my first ever portfolio, next to their AI-generated cousins. I’ve tried to be faithful to the originals and not let my inner Creative Director ‘improve’ them. Not every ad was a masterpiece, but they did land me my first job. The AI versions aren’t perfect either. Some gems, some glitches, but most of all they’re a fun way to poke the beast.'

What do you think? Better? Worse? Does it boost creativity or distract from it?

WD-40

This got picked up by Famous Campaigns, received thousands of likes and a ton of reposts on LinkedIn.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Samson car batteries

Props to Mr Denton’s wonderful Creative Circle award-winning version. Just one of those weird coincidences. Obviously great minds think alike.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Dixel 3-ply kitchen towels

The thirstiest kitchen towels in the world.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Arming / disarming the police

A classic student brief. Argue for and against to show your ability to adapt.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Moulinex

Make some dull domestic truths interesting.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Adidas

Long distance running shoes.

Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI
Then · aged 19
Now · made with AI

Save the Children

Use small-space media to create a big impact.

Then · aged 19
Now · made with AI
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