Back in 1985, all you needed was a marker, a pad, and an idea.
Now all you need is Ai, apparently.
Which got me thinking:
What would 19-year-old me have done with tools like these?
This is a series from my first ever portfolio, and their newer Ai generated cousins. I’ve tried to be faithful to the originals and not let my inner Creative Director ‘improve’ them. And not every ad was a masterpiece, but they did land me my first job. The AI versions aren’t perfect either. Some gems, some glitches, but most of all they're a fun way to poke the beast.
What do you think? Better? Worse? Does it boost creativity or distract from it?
WD-40
This got picked up by Famous Campaigns, received thousands of likes and a ton of reposts on Linkedin.
Props to Mr Denton's wonderful 1987 Creative Circle award winning version. Just one of those weird coincidences. Obviously great minds think alike.
DIXEL 3-PLY KITCHEN TOWELS
The thirstiest kitchen towels in the world.
ARMING / DISARMING THE POLICE
A classic student brief. Argue for and against to show your ability to adapt.
MOULINEX
Make some dull domestic truths, interesting.
ADIDAS
Long distance running shoes.