Dom Martin, Creative Director
Dom Martin

About

An experienced creative and strategic thinker, based in London.

  • Creative Director
  • Art Director
  • Writer
  • Currently freelance
Download CV I switch my time between freelance and full time.

In their words

Trevor and Ben put it best

‘Hire him immediately. Before he does something that makes you feel REALLY behind the times.’

Trevor BeattieFounder Beattie McGuinness Bungay / Film Maker

‘A senior creative at BMB but his attitude to work was anything but old fashioned… Can you tell I like him?’

Ben WalkerEx ECD Crispin Porter + Bogusky / Founder Who Wot Why
But don’t take their word for it. Here’s what ChatGPT said

Meet Dom – he’s not your average creative. Nope, he’s a multi award-winning Creative Director, Writer, and Art Director all rolled into one awesome package. Seriously, this guy’s like a unicorn in the world of advertising!

What sets Dom apart? Well, for starters, he’s racked up awards for both his writing and his artistic prowess. Talk about a double threat! So, if you’re after top-notch creativity that seamlessly blends art and copy, Dom’s your guy.

Whether you need a Creative Director leading the charge, a solo hybrid bringing ideas to life, or someone to nail the art direction or copywriting, Dom’s got you covered. And here’s the kicker – he’s not just good; he’s lightning fast. From heartfelt storytelling to quirky comedy and everything in between, Dom churns out brilliant ideas quicker than you can say “deadline.”

But Dom’s not just about speed – he’s all about staying ahead of the curve. With his finger on the pulse of modern trends and a solid grasp of tech and craftsmanship, he’s constantly pushing boundaries and delivering fresh, cutting-edge work.

See, I told you Trevor and Ben would be better at it.

Career

The story so far

  1. 2025 – nowFreelance Creative Director
    Adam & Eve / DDB / House337 / Boldspace / Be The Fox (BYD)Energy Bird / Arla Foods / Crufts / Royal Kennel Club / BYD

    Energy Bird brand launch development. Pitch work and ECD cover on Crufts and Royal Kennel Club rebrand.
    I’ve also taken a deep dive into generative AI film production, advising BYD on their 2026 TV campaign. More news to come soon.

  2. 2024 – 2025Creative Director
    Adam & Eve / DDBEnergy Bird / Neom / PMI

    Permalance across DDB creative, securing the global Energy Bird account. One of those pop-in-for-two-weeks-and-end-up-staying-for-months jobs.

  3. Nov 2023 – Mar 2024Freelance
    Fold7 / The Outfit / Black Diamond1664 (Carlsberg) / Sacla Food / Croatia Tourist Board / Madrid Tourist Board

    Campaign development and partnering with ECD's on various projects.

  4. May 2022 – Nov 2023Heavyweight Creative
    Saatchi & SaatchiEE / BT / Lost Lager / John Lewis Partnership and more

    I went to Saatchi for two weeks of freelance. I left 18 months, 13 campaigns and a D&AD Graphite later.

  5. 2017 – 2022Freelance
    VML / McCann / Albion / Sky Creative / Fortnight Collective / Fold7 / ElvisFerrero Rocher / Mastercard / Thomas Cook / Sky / Doritos / Milka / Stimorol /

    Various freelance gigs including VML, where I helped them win the massive Ferrero Rocher global account just before going to Saatchi & Saatchi, who also pitched.

  6. 2012 – 2017Full-time Creative Director
    Fold7Samsung / Audible / Wonga / GoCompare, and across all accounts

    Shortly after being hired, my pitch creative won the GoCompare account for the agency. Following that I worked on the majority of the pitches won there, but consider GoCompare to have been a pivotal win for the company.

  7. 2011 – 2012Full-time joint Creative Director
    The BankSABMiller (Peroni Global / Grolsch Global / Pilsner Urquell) / Carphone Warehouse (Get Connected charity)

    Hired as joint CD to look after the department, raise its creative output and work across all their accounts.

  8. 2005 – 2011Full-time Senior Creative
    BMBCarling / McCain / Diageo Bushmills / npower / Sky One / Sky News / Discovery Channel / IKEA / First Choice / Virgin

    I joined BMB when they didn’t even have an office. They were sofa surfing back then, and only about seven people strong. After several wins we planted roots in Covent Garden, where I worked across all accounts and contributed largely to the unstoppable BMB pitch machine.

Earlier career JWT, CDP, AMV BBDO, Publicis, Ogilvy and more
  1. Freelance senior creative
    Long stints across London’s agenciesAMV BBDO: BT / Sainsbury’s · Archibald Ingall Stretton: Project Squirrel · Delaney Lund Knox Warren: Halifax / Intelligent Finance · Publicis: Cadbury / McVitie’s / KP / Post Office / Renault / UBS / Deutsche Telekom / Allied Domecq · McCann Erickson: Cobra Beer / Wall’s / Nestlé · ADK Europe: Mitsubishi Motors / TDK / Kyocera Mita · Rainey Kelly Campbell Roalfe: Land Rover / Ford Ka & Fiesta / Marks & Spencer / The Times / The Sunday Times / Campbell’s / Suchard / Virgin Cola · TBWA: Cadbury · Delaney Fletcher Bozell: Priority Telecom / UPC Telecom · Asatsu Europe: Mitsubishi / Pioneer / Fuji · Ogilvy: Kotex / Ford corporate / Dove · Barclays Bank · WCRS: Sara Lee · Young & Rubicam: Ford Focus / Colgate · Grey: Barilla

    Freelancing became an invaluable culture change for me. I was lucky enough to get long stints at many agencies, which meant I I was exposed to a broad array of agency cultures. I got to learn some great processes, and meet some great people.

  2. Mid-weight creative
    FCA / Kelly Weedon ShuteSchwarzkopf Gliss / Chivers Hartley’s / Fuji Tape / Leonard Cheshire / Fisherman’s Friend / MD Foods

  3. Mid-weight creative
    CDPB&H Superkings / Benson & Hedges Special Filter / Prestige Pans / Honda / The European

  4. My first job
    J. Walter ThompsonNatWest / British Rail / BT Phonecard / Kit Kat / Yorkie / Löwenbräu / BAA / Thames Television / St Ivel Shape / Kellogg’s / Persil

    My first proper job, and I won JWT’s first ever D&AD. No, seriously. How ridiculous is that? Advertising’s oldest ad agency hadn’t won one before me. Not sure how that happened, but I’m immensely proud of it.

Where it startedMy first portfolio, aged 19, next to its AI remake

Notable awards

On the shelf

  • Cannes Lions Silver
  • D&AD Silver
  • D&AD Graphite
  • D&AD Silver nomination
  • Campaign Big Gold & Silver
  • Campaign Press Silver
  • Campaign Poster Nomination
  • Sharks Silver

Hands-on with

The kit

PhotoshopPremiere ProIllustratorInDesignKeynotePowerPointGoogle SlidesGen AI platforms / Higgsfield / Preview / etc